The core objective of the Sanriku International Arts Festival,held every year since 2014,is to promote the appeal of Folk Performing Arts —Geinoh–.These arts have been passed down for generations and having taken root among the people,are actively performed in the region.Many groups and individuals participated in the festival’s programs,which included exchange through Geinoh with various Asian countries and the hybridization of Geinoh with contemporary arts.

The committee woks toward a creative recovery from the earthquake disaster through arts and culture and through exchanges among diverse cultures,connecting Sanriku’s Geinoh with the world in the framework of an international arts festival.