Yamada is said to revolve around the “Yamada Autumn Festival,” so much so that the people of Yamada look forward to this festival with great anticipation and excitement. The festival is held at Yamada Hachimangu Shrine and Osugi Shrine, and on the second and third days of the festival, the portable shrines, MIkoshi, will parade accompanied by many local Geinoh, and dances will be dedicated throughout the town.
The festival offers many highlights, including Yoimiya (night before festival) at Yamada Hachimangu on the first day, the departure and return of the Mikoshi on the second day in the morning, and Mikoshi procession in a sea on the third day in the morning. Don’t miss them!
In addition, food stalls and a special stage will be set up near Rikuchu Yamada Station, where local Geinoh, singing shows, and band performances will be performed.

Yamada Hachimangu　A scene from the Yoimiya ( various local Geinoh comes one after another to dedicate to Shine in the night before festival )

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Venue: throughout Yamada town, Yamada Hachimangu Shrine, Osugi Shrine, Festival Plaza (Central Park Special Stage)

Performing Groups

Hachiman Daikagura	Yamada Daikagura	Hachiman Shishimai
Sekiguchi Kenbai	Yamada Sakaida Toramai	Sekiguchi Fudoson Kagura
Kawamukai Jyunishi Kai	Atago Seinenkai Yagibushi

Time Schedule of the Festival
(Mikoshi and local Geinoh will be paraded through the town during the daytime on 14th (Sun) and 15th (Mon).

*The time schedule for 2025 has not yet been finalized. Last year’s schedule is shown here as a reference. We will update this page as soon as this year’s schedule is finalized.

		Start time (tentative)
September 13（Sat）	Yamada Hachimangu Yoimiya Festival	From around 5:30 p.m.
September 14 (Sun)	Yamada Hachiman Shrine Shinkosai (Annual Festival)	Around 8:00 a.m. – Departure of portable shrine around 9:05 a.m.
	Osugi Shrine Yoimiya Festival	Around 6:00 p.m.
	Yamada Hachimangu Shrine Mikoshi Return	Passing through the first torii gate at around 21:00
September 15 (Mon, holiday)	Osugi Shrine Shinkosai (Anual festival)	Around 7:40 a.m. – Departure of Mikoshi around 8:30 a.m.
	Osugi Shrine Mikoshi Togyo	Around 9:10~.
	Osugi Shrine Mikoshi Kankyo	Around 20:50

*Additional brochures for the festival day will be posted as soon as they become available.

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Nearby sightseeing spots’ Information

During the Yamada Fall Festival, general stores and tourist activities are uncertain to be open (due to the large number of people participating in the festival). We recommend renting a bicycle or other means to tour the beautiful Yamada Bay, or taking a break at Roadside Station. In addition, since accommodations in Yamada Town are limited, we recommend that you also look for lodging in the neighboring cities of Miyako, Ostuchi, and Kamaishi.

Rental Bike information
Rikuchu Yamada Station https://www.yamada-kankou.jp/information/rental-cycle/

Accommodation Information
Yamada Town https://www.yamada-kankou.jp/accommodations/
Miyako City https://kankou385.jp/spots/search/? _sft_spot_cate=stay
Ostuchi Town https://otsuchi-ta.com/stay
Kamaishi City https://kamaishi-kankou.jp/stay/

Yamada Bay

Yamada Bay is as calm as a lake due to its topography, where the entrance to the bay is squeezed like a drawstring bag. Rafts for cultivating local specialties such as oysters, sea squirts, and scallops are scattered across the bay, creating a uniquely Yamada landscape where human activity and nature exist in beautiful harmony. In the surrounding area (Funakoshi Peninsula), there is the Whale and Sea Science Museum and the Michinoku Sea Breeze Trail, where you can enjoy cycling and strolling while admiring the scenery. Get some snacks and tourist information at Roadside Station Funakoshi Igubesu and head out!

Roadside Station Yamada Oisuta

The nickname “Oisuta” for this Roadside Station Yamada is derived from the town’s specialty, oysters (oyster), and the word “Oideyo” meaning “come on over.
Roadside Station Yamada is where you can get fresh seafood from Yamada town and other local delicacies. Seafood bowls and sushi are also available at the restaurant on the site.

Location	66-1, Yamada 5-chibari, Yamada-machi, Shimohei-gun, Iwate
Business Hours	9:00~18:00 *Fisheries department is closed on Wednesdays Restaurant Umippuku / 11:00~, last order 16:30 ( Ticket machine and Take-out menu are available from 9:00~, last order 16:30)
Closed day	January 1

Click here for other tourist information→Yamada Town Tourist Association

Access to Yamada Town

Example of access from Osaka/Tokyo to Yamada Town (Yamada Festival is held for 3 days)

Departure – Arrival	Transportation
Outbound trip	
(06:24) Shin-Osaka – Tokyo Station (08:57)	Tokaido Shinkansen Nozomi 68, bound for Tokyo
(09:08) Tokyo Station – Morioka Station (11:20)	Tohoku Shinkansen Hayabusa No.5, bound for Shin-Hakodate-Hokuto
(11:40) Morioka Station East Exit – Miyako Station Mae (13:20)	Iwate Kenpoku Bus [106 Limited Express], bound for Seatopia Naado
(14:13) Miyako Station – Rikuchu Yamada Station (14:52)	Sanriku Railway Rias Line, Mori
Festival viewing, sightseeing, lodging, etc. (Yamada Festival is held for 3 days)	
Return trip	
(13:08) Rikuchu Yamada Station – Kamaishi Station (13:53)	Sanriku Railway Rias Line, bound for Kamaishi
(14:19) Kamaishi Station – Shin-Hanamaki Station (15:56)	JR Kamaishi Line, Rapid Service Hamayuri No.6, bound for Morioka
(16:19) Shin-Hanamaki Station – Tokyo Station (18:56)	Tohoku Shinkansen Hayabusa 110, bound for Tokyo
(19:09) Tokyo Station – Shin-Osaka (21:36)	Tokaido Shinkansen Nozomi 83, bound for Hiroshima

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