Bon odori dances from the area once called Nukanobu, spread from the southern Aomori to northern Iwate region, are called “Nanya doyara” and have long been enjoyed as one of the few forms of entertainment among the people. It is said that there are hundreds of varieties of bon odori, with each region and village having their own unique characteristics and variations.
In today’s world of diversifying entertainment, opportunities to enjoy the Nanya doyara with the participation of the people are decreasing, and the number of skilled performers are aging. Nakano Fuji no Kai, a preservation society founded by local volunteers in 2014, is working to enhance the appeal of its hometown by promoting the Nanya doyara, which is unique to the Nakano area of Hirono Town, to the next generation, and by expanding its activities into a wide range of PR and exchange fields.